Capri-Sun +Electrolytes: The iconic drinks brand brings fun to the functional beverage segment
Eppelheim, 12th February 2026 – Capri-Sun introduces +Electrolytes, marking a bold step into the functional beverage category. This first-of-its-kind product blends the iconic taste loved for generations with added electrolytes to complement today’s active lifestyles – a perfect fusion of nostalgia and innovation, now available in the two flavors Mango-Peach and Blackberry-Raspberry.
Capri-Sun is expanding its portfolio with an exciting new product: Capri-Sun +Electrolytes. It is a functional drink in its classic 330ml pouch that combines refreshment with added benefits. Available in Mango-Peach and Blackberry-Raspberry, it is the first Capri-Sun beverage enriched with a combination of electrolytes and vitamins. Alongside magnesium, which contributes to electrolyte balance and helps reduce tiredness, the added vitamins C, B1 and B6 support the normal function of the immune system and energy metabolism. The drink contains no artificial flavors, colors, and preservatives, is low in calories (18 kcal per 100 ml), includes five percent fruit juice, and has a sugar content of only 4.2 g per 100 ml.
With +Electrolytes, Capri-Sun is responding to a clear consumer trend: health and well-being have become top priorities for European consumers. One in two aims to adopt a healthier lifestyle, which has increased the importance of a balanced nutrient intake.1 Particularly young adults are looking for beverages that taste great while offering functional benefits beyond traditional sports or fitness contexts. The new +Electrolytes line directly addresses these expectations.
The re-closable 330ml pouch in a striking full-silver design sets the product apart from the classic blue Capri-Sun look. It reflects the modern concept of the +Electrolytes line, while the familiar pouch shape ensures the Capri-Sun brand remains easily recognizable on shelf. A comprehensive 360° campaign featuring digital, social media and influencer activations supports the launch.Capri-Sun +Electrolytes is available now[JZ2] at an RRP of €1.29[JZ3] . With this new product line, the brand demonstrates how tradition and innovation can go hand in hand: enjoyable drinking, now with added benefits for the body.
1 Consumer trends 2025 in Europe. 1 in 2 consumers seek healthier lives
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About Capri Sun
The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids’ drink and a trusted love brand in households around the world. With their diverse range of flavours and products, including low and no added sugar variants, Capri-Sun continues to be the top choice for refreshment and fun for kids and families everywhere. Products are packaged in eco-friendly materials, among them our recyclable pouches, reflecting the company’s commitment to sustainability.
For more information about Capri-Sun and all its products, visit the Capri-Sun website.
Press contact
press@capri-sun.com
